Leibovitz For Vuitton
The final part of the campaign is Catherine Deneuve resting on a trunk in front of a steaming locomotive. All very hot, all very sexy, all raising the profile of the brand.
You can see the bags on their "real" forms, with crease and deformations, unlike the previous ads where the bags looked as if they have card-boards inside to make them look perfect in conformation.
Annie Leibotvitz is the one responsible for this legendary Rolling Stone cover shot of John Lennon and Yoko Ono.
And more recently this shot of Queen Elizabeth II to commemorate her visit to the United States.
Back to the topic, Vuitton said it was making donations to former Vice President Al Gore's The Climate Project to fight global warming and Green Cross International, founded by Gorbachev to promote sustained development. The company didn't disclose the amount of the donations.
The campaign -- which is to run alongside more traditional fashion ads that in past seasons have featured Johansson -- will appear in magazines in September.